Adidas
Set Design

Artistic Direction
Spatial & Set Design

A set environment conceived for an adidas marketing campaign, translating the brand’s energy into a distinctive visual setting for the shoot.

The project brings together spatial composition, materiality and sculptural elements to create a strong visual language designed to support the campaign’s imagery and bring the adidas identity into a physical environment.

A person in black athletic clothes is at the lower end of a sloped ramp, preparing to climb up. A woman in black athletic clothes and a hijab stands at the top of a stepped platform, looking confident. The background is cloudy and dark, with two gymn
A flat lay of various textured materials including leather, fabric, and paper, along with photographs of sky and rings, arranged on a neutral surface.
A graphic comparing Adidas' logo and a running track, highlighting themes of tri-part, dynamic, directional, racetrack, path, and performance, with a white stepped platform labeled 'Vision' at the bottom.
Close-up of a blue leather strap with orange stitching attached to a white metal handle.
A white ring light attached to a blue strap hanging from above
A grid of nine images, with the top row showing an aerial view of two runners on a red track, an abstract architectural structure with pink stairs forming a circular pattern, and a black-and-white photograph of a person in a professional outfit danci
Two people, one stretching and another standing on a stage, in a room decorated with large, flowing white curtains and a glass ceiling. There is also a professional studio light in the room.
Line drawing of gymnastic rings hanging from the ceiling and a set of stairs on the right with wavy lines representing a floor.
Side profile of a woman wearing a black hat and a black outfit against a plain light blue background.